If for example the objective was to double the number of overseas distributors whilst simultaneously reducing literature and customer support costs and maintaining or improving current levels of service then the Web strategy would include a mix of:–
iWeb based searching and communications
ii Web publishing perhaps with a multilingual element
iii Possibly some multi media and Internet telephony plus audio and video conferencing.
None of this is "in the future", the Web can deliver this now and at a surprisingly low cost.
Leveraging Internet technology to engineer costs out of your organisation whilst improving customer support can be an enormous core competency for your company. |
- Information gathering and retrieval
- Improving internal and external communications
- Faster, lower cost internal and external information publishing
- Better teamworking and improved collaboration
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- Marketing information
- Purchasing information
- Selling from a Web page
- Electronic payments
- Customer support
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- On line product demonstrations
- Education and training
- Video conferencing
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