Hartley & Hartley Ltd, Design, Print, Photography

The
Internet
and
Selling
All the indications are that the Internet and World Wide Web are quickly evolving into a hybrid public/private backbone where billions of bytes of data will be carried and millions of transactions worth billions of dollars will be conducted. The Net will become the standard interface between buyers and sellers, manufacturers and suppliers, consumers and producers, shoppers and stores, banks and customers. Everything and everyone will be connected.

.

On first reading these quotes you could imagine they were from the computer industry press or possibly from a tabloid newspaper. In fact the first is from The Economist and the second is from New Scientist. The third is from a book titled Being Digital by Nicholas Negroponte the fourth is from Bill Gates the CEO of Microsoft writing in the Guardian newspaper.

... ..
1. . "The Internet is forecast to have more connections than there are people in the world by the early part of the new century."
2. . "The information superhighway may possibly be overstated today, but it is an understatement about tomorrow. It will exist beyond peoples? wildest predictions."
3. . "No communications medium or consumer electronics tech-nology has ever grown as quickly; not the fax machine, not even the PC."
4. . "Like the PC, the Internet is a tidal wave. It will wash over the computer industry and many others, drowning those who don?t learn to swim in it?s waves."

	The Internet and Selling

No matter how you look at it selling on the Internet adds a new dimension not available with other forms of electronic trading or information exchange.

1.Internet technology leads the would-be purchaser through all the stages of a sale namely, Discovery, Interest, Action, Payment, Revisit.
.
2. Spontaneity buyers meet sellers without the need for pre-qualification.
3. Interactivity information flows two ways.
4. Integration an Internet strategy that has been integrated into an organisation can positively affect business processes and produce significant benefits.
. 5. Pervasiveness a
Web site can be
accessed 24 hours
per day, 7 days per
week from anywhere
in the world by
thousands of people simultaneously from
their desktop at
work or home,
from a laptop just about anywhere, from Internet kiosks, from Web TVs and from Web enabled personal organisers.

r . As a transaction platform
the Internet can take a customer all the way
through the purchasing process and allow you
to complete all of your financial transactions online, whilst linked directly to your suppliers, customers and financial institutions

CALL JOHN HARTLEY ON 01282 611331 FOR DETAILS ABOUT
Graphic Design* Corporate ldentity and literature *Advertising
Marketing Support * Photography * Print
Management Consulting *Internet strategy planning and positioning *Internet strategy audit
Executive Education * Internet marketplace and strategy development *Internet technology planning requirements
Internet Marketing services *Web site promotion * Web based market research
Web Site Engineering * Useability and maintainability issues *Links to legacy systems

CALL JOHN HARTLEY ON 01282 611331 FOR DETAILS ABOUT
Graphic Design* Corporate ldentity and literature Advertising Marketing Support* * Photography * Print Management Consulting Internet strategy planning and positioning Internet strategy audit Executive Education * Internet marketplace and strategy development Internet technology planning requirements Internet Marketing services* Web site promotion Web based market research Web Site Engineering * Useability and maintainability issues *Links to legacy systems

Hartley & Hartley Ltd
Brunswick House, Brunswick Street, Nelson, Lancashire BB9 0HQ
Telephone: 01282 611331 Facsimile: 01282 611333
Email: jhartley@hartley2.co.uk

1.	.	"The Internet is forecast to have more connections than there are people in the world by the early part of the new century."
2.	.	"The information superhighway may possibly be overstated today, but it is an understatement about tomorrow. It will exist beyond peoples? wildest predictions."
3.	.	"No communications medium or consumer electronics tech-nology has ever grown as quickly; not the fax machine, not even the PC."
4.	.	"Like the PC, the Internet is a tidal wave. It will wash over the computer industry and many others, drowning those who don?t learn to swim in it?s waves."